As social media continues to play a big role in the success of most businesses nowadays, more and more companies have added Twitter and the likes to their digital marketing playbook. The said social networking site has developed into an incredibly effective marketing platform that allows business owners to instantly connect with a global audience. Since Twitter is worldwide, your business can have access to millions of users all over the world.

But, how can you really be able to maximize the perks of using Twitter for your business’ sake?

Read on these helpful tips below:

Make your tweets informative and relevant to the business

It is better to have a separate account for your business and don’t mix it up with your personal Twitter account. You can post there tweets about company news and insights and other promotions or upcoming events. Stick to your business account to promote your company or talk about the industry. Doing this could help keep your brand message concise, consistent and valuable to your followers.

Post tweets regularly

Posting tweets on a regular basis could help your business to have a strong following. Users like to get constant updates and up-to-the-second details about their favorite people in Twitter, as well as with topics and companies. That’s the beauty of Twitter. That is why it is important to create tweets that are eye-catching and easy to read on a regular basis. It would be good if you could research on the best times of the day to post some tweets and then create a publishing schedule. Doing this can help maintain consistency in your tweets. When your followers have a steady stream of insightful tweets from you, it could lead to an increase of the chances of getting more retweets and attracting new visitors and followers.

Always promote new content on Twitter

Promoting new blog posts, published articles and other content on your Twitter account can help boost your visibility. Just make sure that you always include a link to your site whenever you promote something new on Twitter so users can be redirected to your site.

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