Creating a website is just one and marketing your website launch is another thing. For your online business to be successful, you’ve got to do good on both.
Once you’ve done the website design, the next thing you’ve got to think of is how you will promote your website. In order for you to get the most out of your new website, it is important that you have a powerful marketing approach to launch it.
Below are some of the helpful tips for an effective website launch:
Maximize all social media
Before your official site launch, make sure that you’ve already set up your business’ social media accounts and all of them are linked to your websites. It is also important that there is consistency in your site’s branding by using official logos, high quality images and descriptive contents for each profile. Having an organized and consistent social media marketing approach is a surefire way to make an effective website launch.
It will also help if you have a calendar in your content marketing plan of what you will post and when. Scheduling several posts can ensure consistency throughout the launch process. Email marketing can also do wonders for your launch. Just make sure that you have a solid contact list and a great message crafted ahead of time. You can include a motivating call to action and compelling copy in the email to help encourage your readers to visit you.
Offer incentives or promotions
Adding incentives or promotions to your new website could further add up to the hype of your website launch. You can offer special incentives for signing up for your mailing list or create a contest with a prize for visiting your site. Doing this could get more people’s attention and it can help drive new visitors to your new site.
You can also advertise your promotion by sending an email announcement or via social media posts for more exposure.
Make it public
Write a really compelling press release for the launch of your site and send to all possible and appropriate media outlets like local news sources, industry bloggers and technology professionals. You can also sign up on an online press release service that allows for geographic targeting to further increase your chances of hitting the correct demographic. You might need to pay in some of these press release sites but that could be an effective marketing tool for your website launch.